Category Archives: Uncategorized

Newly Created Role of CMO at Campbell Soup

This just came out – Campbell Soup has hired a CMO. The position is “newly created” which makes it very interesting for B2B sales who target Fortune 500 marketing departments. The new CMO is Michael Senackerib, who used to be … Continue reading

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Mead Johnson Nutrition – Great Target for B2B Sales

We love focusing on growing companies who are making money. They make excellent targets for b2b salespeople offering valuable products and services. That’s why we liked this news on Mead Johnson Nutrition Co. in Glenview, IL. This $3 billion nutritional … Continue reading

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JPMorgan Credit Card Chief’s plans in Customer Service, Loyalty and Marketing

We found this lengthy and detail packed article on Gordon Smith, the credit card chief at JPMorgan. This is an executive who has his hands in everything touching the credit card business – including customer service, marketing, branding, information networks … Continue reading

Posted in Customer Service, Financial Services, Marketing, Uncategorized | Leave a comment