Category Archives: Marketing

Energizer Restructuring Program Creating Opportunities for B2B Sales

Energizer ($4.36 billion sales) has announced a new multi-year restructuring program. The program is expected to save the company $200 million. The money saved will be applied towards new growth initiatives.  Nuggets we captured from the article include: Create a … Continue reading

Posted in Information Technology, Manufacturing, Marketing | Leave a comment

Newly Created Role of CMO at Campbell Soup

This just came out – Campbell Soup has hired a CMO. The position is “newly created” which makes it very interesting for B2B sales who target Fortune 500 marketing departments. The new CMO is Michael Senackerib, who used to be … Continue reading

Posted in Food, Fortune 500 Company, Management Moves, Manufacturing, Marketing, Uncategorized | Leave a comment

Inside Look at Marriott’s Marketing Efforts

Here’s a nice “inside look” at Marriott’s marketing. The 2-page article is written by  Steven Brier, senior manager of field marketing support at Marriott International. In the article, Brier talks about Marriott’s portal, called BrandWorks. The portal is central to … Continue reading

Posted in East Coast, Hospitality, Marketing | Leave a comment

Staples Investing Big in E-Commerce

Staples is intending to make a big splash when it comes to e-commerce, mobile commerce and social media. Driving it all will be their new E-Commerce Innovation Center, being built in Cambridge, MA. The center is set to open in … Continue reading

Posted in East Coast, Information Technology, Marketing, Retail | Leave a comment

In-Depth with Ritz-Carlton CMO

We found this detailed article featuring the CMO for Ritz Carlton. The MD based company with 35,000 employees is owned by Marriott International. An excerpt from the article reads: “Digital and social efforts now account for more than half the … Continue reading

Posted in East Coast, Hospitality, Marketing, Sales | Leave a comment

Top Marketing Moves – October 2011

Here’s a nice article we found on AdAge. It highlights the top 20 key marketing moves for the 3rd quarter in 2011, compiled by search firm Russell Reynolds Associates. See new marketing moves for leading companies like KPMG, Molson Coors, … Continue reading

Posted in Management Moves, Marketing | Leave a comment

JPMorgan Credit Card Chief’s plans in Customer Service, Loyalty and Marketing

We found this lengthy and detail packed article on Gordon Smith, the credit card chief at JPMorgan. This is an executive who has his hands in everything touching the credit card business – including customer service, marketing, branding, information networks … Continue reading

Posted in Customer Service, Financial Services, Marketing, Uncategorized | Leave a comment

Shaw Communications May Merge Two Divisions

Media Caster Magazine recently published an article stating that Shaw has received the green light to merge their satellite (Shaw Direct) with their Cable operations. As a result, the company can now also merge their Sales, Marketing and Customer Service … Continue reading

Posted in Canada, Customer Service, Marketing, Mergers, Sales, Telecommunications | 1 Comment

Coca-Cola Mainstreams Mobile

Here is a nice article from Promo Magazine for those of you who offer marketing and technology solutions to big companies like Coca-Cola. The article mainly focuses on the company’s mobile marketing efforts. One thing that caught our attention is … Continue reading

Posted in Manufacturing, Marketing | 1 Comment