Category Archives: Hospitality

Inside Look at Marriott’s Marketing Efforts

Here’s a nice “inside look” at Marriott’s marketing. The 2-page article is written by¬† Steven Brier, senior manager of field marketing support at Marriott International. In the article, Brier talks about Marriott’s portal, called BrandWorks. The portal is central to … Continue reading

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Top Goals for 11 Health System CEO’s in 2012

Here’s another gem of an article. If you pursue leading health systems in America (i.e. hospitals), this article can help. Learn what these 11 CEO’s are striving for in 2011. What better way to get a new appointment with the … Continue reading

Posted in Customer Service, Healthcare, Hospitality, West Coast | Leave a comment

In-Depth with Ritz-Carlton CMO

We found this detailed article featuring the CMO for Ritz Carlton. The MD based company with 35,000 employees is owned by Marriott International. An excerpt from the article reads: “Digital and social efforts now account for more than half the … Continue reading

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