Energizer Restructuring Program Creating Opportunities for B2B Sales

Energizer ($4.36 billion sales) has announced a new multi-year restructuring program. The program is expected to save the company $200 million.

The money saved will be applied towards new growth initiatives.  Nuggets we captured from the article include:

  • Create a center-led purchasing function to drive procurement savings.
  • Optimize its go-to-market strategies and organization structures within international markets.
  • Enable investments in information technology systems to improve capabilities and reduce costs.
  • Increase investment in brand building and innovation to drive future growth.

Energizer has even created a new position of VP, Global Business Transformation to spearhead this important multi-year savings program.

If you sell to (or want to sell to) Energizer, now is a good time start aligning your solutions to their goals – both in cost savings and new growth projects.

Read more at: Energizer Reveals Multi-Year Restructuring Program (article published on 11/13/12)

About Silvia Quintanilla

Silvia Quintanilla, Chief Sales Detective and Principal, Industry Gems Sales Intelligence Silvia is Chief Sales Detective and Principal at Industry Gems Sales Intelligence. She is responsible for heading up all sales and account research activities for B2B sales and marketing initiatives. These include Named Account, Key Account, Account Based Marketing (ABM) and Contact Discovery programs. Prior to Industry Gems, Silvia spent 15 years working in the B2B sales arena. This has provided her with the direct experience to uncover the type of information salespeople need to close big deals. She received her degree in Business Administration from California State East Bay. To learn more about Industry Gems and our Account Research services, please visit www.industrygems.com or call Silvia directly at 510-745-9956. We also invite you to receive our free Fortune 500 and Fortune 1000 “door opening” news each month. This is a free report we provide to our B2B readers to help them uncover new leads at large companies. Sign up today at www.industrygems.com (subscription box on top left).
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