Newly Created Role of CMO at Campbell Soup

This just came out – Campbell Soup has hired a CMO. The position is “newly created” which makes it very interesting for B2B sales who target Fortune 500 marketing departments.

The new CMO is Michael Senackerib, who used to be SVP and CMO at the Hertz Corp.

A quote from the article reads: “Senackerib will lead Campbell’s marketing function, including marketing services, global advertising, design, media, digital marketing and consumer and customer insights.”

Looks like marketing at Campbell’s is taking a spotlight. We’re sure that the new CMO will want to implement new innovative ways to improve the company’s sales. What services / technology can you offer to ensure his success?

Read about it here: Campbell Appoints CMO – October 31st, 2012

About Silvia Quintanilla

Silvia Quintanilla, Chief Sales Detective and Principal, Industry Gems Sales Intelligence Silvia is Chief Sales Detective and Principal at Industry Gems Sales Intelligence. She is responsible for heading up all sales and account research activities for B2B sales and marketing initiatives. These include Named Account, Key Account, Account Based Marketing (ABM) and Contact Discovery programs. Prior to Industry Gems, Silvia spent 15 years working in the B2B sales arena. This has provided her with the direct experience to uncover the type of information salespeople need to close big deals. She received her degree in Business Administration from California State East Bay. To learn more about Industry Gems and our Account Research services, please visit www.industrygems.com or call Silvia directly at 510-745-9956. We also invite you to receive our free Fortune 500 and Fortune 1000 “door opening” news each month. This is a free report we provide to our B2B readers to help them uncover new leads at large companies. Sign up today at www.industrygems.com (subscription box on top left).
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