This just came out – Campbell Soup has hired a CMO. The position is “newly created” which makes it very interesting for B2B sales who target Fortune 500 marketing departments.
The new CMO is Michael Senackerib, who used to be SVP and CMO at the Hertz Corp.
A quote from the article reads: “Senackerib will lead Campbell’s marketing function, including marketing services, global advertising, design, media, digital marketing and consumer and customer insights.”
Looks like marketing at Campbell’s is taking a spotlight. We’re sure that the new CMO will want to implement new innovative ways to improve the company’s sales. What services / technology can you offer to ensure his success?
Read about it here: Campbell Appoints CMO – October 31st, 2012